What’s Hot: Brushes to the Rescue

Goody Products, which is part of Newell Rubbermaid’s portfolio of personal care brands, is looking to revolutionize the hair brush category at mass with a new line of Styling Therapy tools (pictured) that are infused with therapeutic ingredients to fight dandruff, split ends and dull hair color.

The collection includes reduce + dandruff copper-infused brushes, add + shine Jojoba oil-infused brushes and protect + color Questamide-infused brushes.

The copper-infused brushes are designed to help fight dandruff. The copper-plated bristles, a natural bactericide, kill up to 88% of bacteria and fungi that are the leading cause of dandruff, according to Goody.

For those with dry, damaged hair with split ends, there’s Jojoba oil-infused brushes to nourish the hair, helping to alleviate split ends while adding natural shine.

To help protect hair with color, there’s the Questamide-infused brushes, which contain boar bristles, to smooth each strand.

The suggested retail price is $11.99 each.