What’s Hot: Aloe Vera

Aloe vera just could be the next big alternative beverage ingredient, with its anti-inflammatory properties. The big holdup has been the fact that aloe vera juice, for all its health benefits, tastes awful.

Salutti, a company based in Brooklyn, N.Y., had the daring to introduce an aloe vera drink but actually came up with a formulation that made aloe vera not just palatable, but even tasty. By finding the right compliment of flavors, Salutti puts a proven and healthy ingredient within the acceptable taste profile of many more consumers.