Westfield launches family program

Los Angeles Westfield announced it has launched WFamily, a new family program that offers parents an exclusive membership providing shopping discounts, activities and amenities.

The free membership showcases Westfield Wednesdays, when all WFamily members receive exclusive savings each week by showing their WFamily card to participating retailers.

“Westfield continues its commitment to offer families the best shopping experience they can explore together,” said Alan Cohen, executive VP marketing and partnership marketing with Westfield. “WFamily is an extension of the special amenities we have in place for families including Family Lounges, play spaces and more.”

One of the key benefits for WFamily members, added Cohen, is the savings available through exclusive offers from participating national, regional and local retailers. “We recognize that saving money is top of mind these days, and with the collaboration of our retail partners such as Build-A-Bear Workshop, The Children’s Place, Finish Line, Gap and many others, WFamily delivers valuable savings to our members,” he said.

Additionally, as part of this program, Westfield has partnered with the Scholastic Summer Challenge, a global summer literacy campaign motivating kids to read four or more books throughout the summer.