Welch's looking to win in snack category

Retailers on the lookout for new products will find an innovative item from Welch’s gives shoppers a whole new way to PB&J and extends the Welch’s brand deeper into the snack category.

Welch’s PB&JSnacks recently hit store shelves of select supermarket chains in the northeast such as Tops, Pathmark, A&P, ShopRite and Market Basket, with broader national distribution expected by this summer. The round, bite-sized snacks feature a chewy center made with real concord grapes or strawberries surrounded by a peanut butter coating that is either creamy or crunchy.



According to Welch’s, a brand best known for its 100% grape juice product, the Welch's PB&Jsnacks are a first of their kind and include 100% of the daily recommended value of Vitamin C, are a good source of Vitamins A & E, and are made with natural flavors and colors.

Welch’s PB&J Snacks, along with Welch’s Fruit Snacks and Welch’s Fruit ‘n Yogurt Snacks, are manufactured and marketed by The Promotion In Motion Companies, Inc. under license from Welch Foods, Inc.

“We are thrilled to launch Welch’s PB&J Snacks, an innovative product that transforms one of the most beloved food combinations into a perfect at-home or on-the-go snack,” said Josh Shapiro, vp of marketing for Promotion in Motion. “We’ve come a long way since the peanut butter and jelly sandwich made its debut more than 100 years ago.”