Weis Markets names VP sales, merchandising

SUNBURY, Pa. Weis Markets announced that Kurt Schertle, a former Shopper's Food and Pharmacy executive, has joined the company as VP sales and merchandising.

In this position, Schertle will oversee and direct all aspects of the company's marketing, merchandising and advertising for the company's center store, perishable and pharmacy departments. He will have direct management oversight of each of these areas. He will also oversee advertising, procurement/private label, pricing and marketing.

Schertle replaces Wayne Bailey who has become the company's VP operational administration.

Schertle has more than 20 years of food retailing experience, mostly with Shoppers Food and Pharmacy, which currently operates 63 stores in the Baltimore-Washington corridor. During his career, he has worked as a store manager, director of pricing, director of non-foods, VP grocery and as SVP marketing and merchandising.

Prior to joining to the company, he was president and COO of Tree Top Kids, a specialty toy retailer.