Weis Markets launches local beef program

CAMP HILL, Pa. Weis Markets has started what it says its the first locally raised beef program offered by a supermarket chain. The company, through its new Pennsylvania Proud Choice Angus Beef program, which is supplied by Angus producers throughout the Commonwealth of Pennsylvania, will provide customers with a full line of roasts, steaks, tenderloins and ground beef. Pennsylvania Proud Choice Angus Beef program will be available in 23 Weis Markets stores in Pennsylvania.

"Buying local is one of the hottest trends in food today but it's been a hot trend for us since 1912," said Norman Rich, company ceo. "Pennsylvania has a vibrant agricultural economy known for its quality. Last year alone, we purchased more than 19 million pounds of produce from local Pennsylvania producers. Our Pennsylvania Proud Choice Angus Beef is the logical extension of our commitment to buying and selling Pennsylvania's best products. We are proud to be the first supermarket company in the country to offer a local beef program."