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Weis Markets appoints director, lifestyle initiatives

11/11/2008

SUNBURY, Pa. Weis Markets has named Karen Buch, corporate dietition, to the newly-created position of director of lifestyle initiatives. In her new capacity, Buch will handle consumer advocacy, cause-marketing programming and strategic planning for the company's health and wellness initiatives.

Buch currently reports to Wayne Bailey, vp of merchandising and marketing.

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