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Wegmans looks to win with “Wild Caught”


Leading Northeastern food retailer Wegmans is introducing a new line of peeled, deveined and wild-caught Gulf of Mexico shrimp and enticing shoppers with seafood promotion featuring a wide range of domestically sourced products.

Wegmans and the Gulf Seafood Marketing Coalition in a joint announcement said the retailer was celebrating the end of summer by featuring fresh Gulf seafood through Sept. 6 and was launching its proprietary line of wild-caught Gulf of Mexico peeled and deveined shrimp that would be available year-round. Plans also call for Wegmans to feature Gulf Coast seafood cooking demonstrations, freshly prepared wild-caught Gulf shrimp dish samples and educational grilling techniques at each of its 84 stores. The stores will showcase seafood harvested from Gulf of Mexico waters, including wild-caught shrimp, snapper, grouper and blue crab.

"Wegmans is dedicated to providing the freshest ingredients to our customers, helping to make great meals easy and affordable. The savory Gulf of Mexico seafood flavors fit into this plan, and the Gulf Seafood Marketing Coalition is a great partner to us," said Dave Wagner, Wegmans VP of seafood merchandising. "We are confident that once customers taste our new Wegmans brand wild-caught Gulf of Mexico shrimp and learn easy preparation techniques, it will soon become a favorite."

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