Webtrends appoints CEO

Webtrends, a global leader in digital marketing soluctions, has appointed David Mitchell as the company’s CEO. Mitchell has more than 25 years of executive management experience in the software industry, and will lead the company's business strategy and worldwide operations.

"Webtrends has spent the last two decades as a digital marketing leader and I see tremendous growth opportunities for the business," said Mitchell. "I look forward to building on the innovation that Alex Yoder brought to the organization and I'm honored to work with the Webtrends leadership team to enter the next phase of growth."

Mitchell was previously the president and CEO of Spring Mobile Solutions, a mobile applications SaaS start-up, president and CEO of Global 360, an enterprise BPM solutions provider and COO of Software AG webMethods. He will maintain his role as operating partner at Francisco Partners.

Webtrends’ clients include Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints and the Telegraph.