Walmart to price match ads on Black Friday

BENTONVILLE, Ark. Walmart announced that it will price match competitors' ads on Black Friday. Customers simply bring in competitors' ads and Walmart will match the price of any identical product right at the register, the company reported.

In addition, Walmart announced that it will host a three-day savings event commencing with Thanksgiving Day online-only specials followed by unbeatable prices on Friday, Nov. 26 on electronics, home and apparel items. Also on Friday starting at midnight, Walmart said it will offer treats and entertainment to customers including 5-Hour Energy, Great Value Breakfast Bars, donut holes, Trident Gum and Hershey Holiday Kisses. Electronics savings in store will continue on Saturday, Nov. 27 including the largest shipment of new Kinect sensors and Xbox 360 bundles while supplies last.

"We're making this year's Friday After Thanksgiving a special, festive event with big savings starting at midnight, and lots of food and fun for our customers while they shop and wait for the electronics deals starting at 5:00 a.m.," said Stephen Quinn, EVP and chief marketing officer for Walmart, U.S. "Walmart's ability to easily price match competitors' ads right at the checkout registers mean our customers will save time and money on Nov. 26."