Walmart gets smart with Baby Genius

SAN DIEGO, Calif. Pacific Entertainment is launching a new line of Baby Genius pre-school learning and development toys at Walmart.

The Baby Genius toy line, which will begin arriving at Walmart stores nationwide this month for the fall season, will target pre-schoolers ages 2-5.

The initial assortment of toys includes activity toys, musical toys, and role-play toys that incorporate the Baby Genius principle of music as a core learning tool to engage and encourage children to communicate, connect, discover and use their imagination to express themselves.

The Baby Genius toy line will be supported by a strategic advertising and marketing campaign targeting moms with children 2-5 years old. Online advertising will extend to leading parenting websites such as NickJr.com, Noggin.com and DisneyChannel.com. On-air television advertising spots will run on Comcast and Cox VOD channels. Baby Genius product information sheets promoting the line will be included in Baby Genius DVDs and CDs.

Adedicated national publicity campaign including a television media tour hosted by Baby Genius creator, Larry Balaban, will include appearances on network, syndicated and local broadcast and cable programs this fall. The campaign will also include outreach to key mommy blogs and placement in holiday gift guides in top parent and consumer media.

The new line of 24 Baby Genius toys is manufactured by Battat. Joester Loria brokered the license of the Baby Genius brand from Pacific Entertainment to Battat.