Walmart encroaching on Best Buy's lead

COLUMBUS, Ohio A new report from BIGresearch found that for the month of May one-third (33.2%) of adults shop Best Buy most often for electronics, and their consumer preference share is growing.

However, Best Buy isn't the only retailer to see growth in preference year-over-year. Amazon, Target and Walmart all saw an increase in consumer preference in electronics. And, while Best Buy was the overall leader for the month, Walmart was number one for electronics purchases among shoppers who report a household income of less than $50,000. The discounter showed growth in consumer share (25.6% in May 08 to 28.7% in May 09), while consumer preference for Best Buy declined slightly for this segment (27% in 08 to 26.5% in 09).