Walmart celebrates Black History Month

BENTONVILLE, Ark. Walmart is celebrating Black History Month this year by offering customers complimentary "Profiles and Pride" and "Black History Timeline" pamphlets at select stores. The pamphlets provide insightful black history information ideal for schools, organizations or individuals.

"This year's Black History Month theme encourages our associates and customers to honor the positive impact African Americans have made throughout our nation's history," said Esther Silver-Parker, SVP corporate affairs. "Our company continues to be committed to the communities it serves through education, opportunity and celebration, and our campaign to celebrate black history throughout the year is perfectly aligned with this commitment. We proudly engage in initiatives to celebrate black history and we encourage our customers to join us in making this a year-round observance."

To help parents and children increase their knowledge of black history, select Walmart stores nationwide and Walmart.com will feature the GEEBEE Black Heritage SeriesTM games and puzzles. The offerings will include an African counting game, a game about The Underground Railroad, black history trivia games, and an assortment of puzzles.

In an effort to stay connected to its African-American customers, Walmart's "Our Voice" Web site offers resource information for families to enjoy throughout the year. The Web site - www.wmourvoice.com -provides an online platform for reinforcing the company's black history message through games and useful information. Users can enjoy an online version of the GEEBEE Black Heritage SeriesTM games and puzzles or access the site to obtain updated information about Wal-Mart's corporate initiatives supporting the African-American community. Walmart has also established a partnership with ancestry.com, which allows them to offer an interface on the site to aid users in tracing their family genealogy.