Walgreens setting stage for PBM selling season with 25-year vet at the helm

DEERFIELD, Ill. — Walgreens on Monday evening named 25-year veteran Robyn Peters group VP of managed market sales, where she will lead all sales and account management activities in the company’s employer, health systems, health plans, government and small and individual payer segments, along with client retention, expansion programs and sales operations for Walgreens. Peters will report to Jeff Berkowitz, Walgreens SVP pharmaceutical development and market access.

“This represents the next step we’re taking to strengthen our sales organization, as part of a focused approach to sales, contracting, pricing and marketing,” Berkowitz said. “In recent months, we’ve combined a number of functions into our pharmaceutical development and market access department, including pharmacy purchasing and supply chain, contracting and pricing, pharmaceutical development, sales shared services and [business-to-business] marketing. With a clear structure in place, we now have a strong, integrated platform to head into the upcoming PBM selling season as we support our partners and demonstrate the value Walgreens provides to payers and patients.”

“Robyn has the proven ability to drive business growth through innovative customer partnerships," Walgreens president of pharmacy, health and wellness solutions and services Kermit Crawford said. "That will help us deliver to healthcare payers the value our pharmacists and other healthcare professionals provide every day.”

Peters earned her bachelor of science degree from the University of Rhode Island. She is a member of the Women Business Leaders in the U.S. Healthcare Industry, Healthcare Businesswomen’s Association and Academy of Managed Care Pharmacy.

Peters replaces Joseph Terrion, chief client officer, who is leaving the company to pursue personal interests at this time, Walgreens said.