Walgreens debuts new apparel line

DEERFIELD, Ill. Walgreens announced that its new, exclusive apparel line will be arriving in stores next week.The collection will debut with 15 core classic styles, each available in two or three colors. Prices range from just $6.99 for t-shirts and tanks to $14.99 for hoodies and quilted vests.

“This is an exciting launch for Walgreens,” said Kathy Steirly, divisional vp and general merchandise manager for Walgreens beauty and fashion division. “Casual Gear taps into the demand for quick access to versatile, easy-to-wear clothing that suits today’s active lifestyles. This line delivers an outstanding combination of comfort, convenience, quality and value we believe customers will appreciate.” 

While Walgreens has had its hand in apparel for many years, the Casual Gear line is its first complete apparel collection available chainwide.

The Casual Gear collection was created in conjunction with San Francisco-based wonderbrand - one of the country’s leading apparel development and branding firms.

Walgreens will feature Casual Gear in nearly all of its 6,200 stores in the U.S. and Puerto Rico. The collection will be merchandised in either a six- or nine-foot display adjacent to the beauty or promotional departments.