Walgreens app honored at SXSW

MediaPost this week named the Walgreens app the best retail app at its Appy awards during the South by Southwest festival in Austin, Texas.

The 2012 version of the Walgreens app included a rewards program, integration with Apple’s Passbook and photo-editing capability. The app also featured in-store mapping to all 8,000 of its stores through a partnership with Aisle411.