Wal-Mart launches video voter guide

BENTONVILLE, Ark. Within the presidential election a few weeks away, Wal-Mart Stores has launched a video-based voter guide to help shoppers and associates make an informed decision at the polls this November. The guide enables both major candidates, Sen. Barack Obama and Sen. John McCain, to share their views on key issues.

Through the company's Web sites, both major candidates will present their views on issues through Election Day to the 136 million Wal-Mart customers who shop its stores weekly and the 1.4 million associates who serve them.

"We know that, like most Americans, our customers and associates are concerned with a number of important issues, including health care and the environment, with the economy at the top of the list," said Leslie Dach, Wal-Mart's evp of corporate affairs and government relations. "As so many pollsters have pointed out, the 'Wal-Mart Mom' is at the center of the election and we're pleased to offer Sen. Obama and Sen. McCain the opportunity to speak directly to her through these videos."

Two videos from each campaign are available on four Wal-Mart Web sites. The video-based voter guide will enable the candidates to introduce themselves to customers, club members and associates, detail their plans and positions on key issues, and will reflect the candidates' campaign platforms in a nonpartisan manner.

Videos will be available through the walmart.com, samsclub.com and walmartstores.com Web sites. The videos also will appear on a Web site for the exclusive use of the company's 1.4 million associates in the United States. The Web sites will provide information about other presidential candidates, as well.