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Wal-Mart launches toy safety program


BENTONVILLE, Ark. In response to recent concerns over toy recalls, Wal-Mart announced that it has created a new supplier-to-shelf safety program to give comsumers extra reassurance as the holidays approach.

“We’ve heard parents’ concerns over recent recalls and we’re working hard to be their advocate, ensuring everyone involved in the toy business plays their part in improving standards,” said Laura Phillips, Wal-Mart’s merchandise manager over toys.  "Parents need reassurance over quality and safety--we feel the very same way and will work night and day to help.” 

Wal-Mart said that it is asking all toy suppliers to re-submit testing documentation for toys currently on Wal-Mart shelves or on their way to stores. The company also announced that it will begin conducting an average of 200 additional tests each day, with toys for children up to the age of three being tested first. 

The company said that it will partner with consumer advocate groups, such as the Toy Industry Association, to help share toy safety information with both retailers and manufacturers.  Later this month, Wal-Mart said it will cooperate with the TIA in supporting new measures aimed at ensuring higher safety standards.

Wal-Mart also announced that it supports the leaders in China who are implementing new testing procedures to ensure the highest safety standards for toy products. 

Click here for further insight on the toy recall.

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