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Wal-Mart Gets Bitten by Vampire Craze


Bentonville, Ark. Wal-Mart Stores is jumping on the “Twilight” bandwagon. In conjunction with Summit Entertainment's DVD release next month of the popular movie, all Walmart stores and will open dedicated “Twilight” in-store areas. The movie is based on the best-selling book about teenage vampires written by Stephanie Meyer. It is the first book of a series.

Due to open in mid-March, the shops will  feature a wide array of merchandise, including apparel, posters, licensed jewelry and accessories. The special “Twilight” shops will be open through April, although Wal-Mart will continue to carry “Twilight” merchandise through the year, some items for a limited period only.

In a countdown to the DVD release, Wal-Mart’s Web site will host discussions and post news about fan events and upcoming events.

“Twilight,” released in November 2008, was a box-office smash with teens.  The next film based on the second book in the series is now in development.

"'Twilight’ is a cultural phenomenon that has gripped both teens and adults across the country," said Greg Hall, VP, merchandising, Wal-Mart Stores.

Wal-Mart’s announcement is likely to take at least some of the wind out of teen-retailer Hot Topic’s sales, which was early to tap into the “Twilight” phenomena. In fact, many analysts credit “Twilight” for the chain’s exceptional performance in the past six months.

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