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Wal-Mart Canada launches green cleaning line

4/2/2008

MISSISSAUGA, ON Wal-Mart Canada has launched a new line of green cleaning products. The GreenLine collection is the company's first private-label brand of environmentally preferable household cleaning products and is available at Wal-Mart Canada's 299 stores.

"We're giving customers convenient and affordable ways to green their homes so that they don't have to make trade-offs," said Sylvain Prud'homme, senior vp of merchandising for Wal-Mart Canada. "We believe customers shouldn't have to choose between products they can afford and products that are better for the environment. Making quality and effective green products more accessible and affordable is just one of the ways Wal-Mart Canada is helping people save money so they can live better."

According to Wal-Mart Canada, each GreenLine product is biodegradable, phosphate-free and contains no dyes or artificial fragrances. Prices range from $2.78 to $7.43. 

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