Virgin Megastores comps up 6.6% in Dec.

LOS ANGELES Virgin Megastores today reported same-store comparable sales growth of 6.6% in December and 11.5% over the final quarter of the year. The company also reported that DVD sales were up 18.1%, fashion sales were up 35.1% and video game sales were up 111.9%.

Virgin Megastores said that despite the overall decline in music industry sales, its sales are up 1.2% overall for the year 2007.

“It is the second consecutive year that sales have way exceeded our expectations,” states Simon Wright, ceo of Virgin Entertainment Group, North America.  “We started seeing positive results in 2006 from our diversification strategy and the sales in those departments continued to climb throughout 2007.  Virgin Megastores are being recognized as an entertainment lifestyle destination, rather than solely a music retailer.”