VF forms joint venture for Napapijri brand in Japan

GREENSBORO, N.C. VF Corp. announced that one of its subsidiaries has established a majority-owned joint venture with Mitsui & Co., Ltd. for the marketing and distribution of Napapijri brand products in Japan. Acquired by VF in 2004, Napapijri is a premium, outdoor-inspired sportswear brand sold primarily in Europe. Prior to the establishment of the joint venture, the brand was sold in Japan through a distributor.

"Building a stronger presence in such important markets as Japan is a key part of continuing the Napapijri brand's strong momentum," said Aidan O'Meara, president of VF Asia-Pacific. "We are fortunate to have Mitsui as our partner, given their extensive reach and well-established capabilities. At the same time, VF's excellence in brand building and marketing will enable the brand to reach its full potential in Japan."