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Verifone Systems acquires Lift Retail Marketing


San Jose, Calif. -- VeriFone Systems has acquired Lift Retail Marketing Technology Inc., Atlanta. Financial terms of the deal were not disclosed.

Lift Retail developed and markets the Lift Station, a network-connected digital marketing hub that integrates with point-of-sale systems (POS) in the convenience store and petroleum retailing market.

Lift Retail will be incorporated into VeriFone's solutions portfolio as a product and services offering called LiftRetail Solutions, which will integrate with all leading retail POS systems in the convenience store/petroleum segment.

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