Vera Bradley appoints executive VP, CMO

Fort Wayne, Ind. - Vera Bradley, Inc. announced that Theresa Palermo has been named executive VP, CMO, effective June 22.



Since 2013, Palermo has served as VP, global marketing and public relations for Fossil Group, where she successfully created and executed innovative marketing strategies and campaigns for their extensive portfolio of luxury and fashion brands across North and Central America. Palermo joined Fossil in 2011 as global senior director of marketing. Prior to joining Fossil, she held key marketing roles of increasing responsibility with several well-known retailers including global footwear company Collective Brands, The Timberland Company and the J. Jill Group.



In the CMO role, Palermo will be responsible for developing and implementing marketing strategies and initiatives that will build Vera Bradley's brand awareness and drive revenue growth across all of the company's channels.



Palermo will be based in Fort Wayne and will report directly to Robert Wallstrom, CEO.