Urban Outfitters selects Starmount to develop mobile POS

Chicago Urban Outfitters said Tuesday it has selected Austin-based Starmount to develop an in-store mobile point-of-sale application for the retailer.

Deployed on the Apple iPod touch to deliver an easy-to-use interface, the application is aimed at improving personalized customer service, increasing floor efficiency and reducing transaction time and costs.

"Starmount's solution will deliver a platform to drive efficiency in-store while enabling us to create the differentiated customer experience Urban Outfitters is known for," said John Devine, executive director of information technology, Urban Outfitters.

The mobile POS solution will provide store associates a tool to complete transactions where the point-of-decision is occurring. It will include full functionality of a fixed-base POS system as well as integration with in-store databases.

The mobile application will be developed on the Starmount Application Framework, which is platform and operating system independent and easily integrates applications from point-of-service systems to inventory management tools. The framework can be extended to new mediums such as interactive kiosks and digital signage, enabling customers to focus on their changing business needs instead of the underlying technology.