Urban Outfitters rolls out social media sales tool from Needle

Salt Lake City -- Needle announced that Urban Outfitters will use Needle’s Guided Shopping Platform to serve its customers with a personalized online shopping experience. The platform provides a rich chat toolset for agents to assist online shoppers to make a purchase decision including the ability to interactively demonstrate features of products, cross-sell and up-sell with an outfit builder and cart builder, and create social coupons to share with friends via Facebook.



“We chose Needle over other providers because their platform provides tools for a creative, high-touch collaboration between fashion experts and with our customer online,” said Holly Devine, director of eCommerce, Urban Outfitters. “Features like in-chat social networking and the Needle Outfit Builder make improving growing critical KPIs like AOV and social impressions easier for us while making our customers feel highly valued.”



Needle provides e-commerce websites with expert shopping assistance.

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