Under Armour opens first branded store

BALTIMORE Under Armour today opened its first full-line retail store in Annapolis, Maryland at the Westfield Mall.

According to Under Armour, the store is designed to reflect the company's focus on the fusion of athletics and science. Once inside the tunnel entryway, visitors will be engaged by a state-of-the-art and bigger-than-life audio visual experience and will be able to shop a full range of Under Armour performance apparel and footwear.

"We want the consumer to experience what it feels it to be in an Under Armour commercial," said Kevin Plank, chairman and ceo of Under Armour. "We've built the physical manifestation of the Under Armour Brand. From our perspective, we look to this store to make us a better retail partner, merchandiser and listener to our consumer. As for our consumers, we hope they see the store as an extraordinary and authentic Under Armour experience. It will be like nothing they've ever experienced."