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Under Armour opens digital center in Austin, Texas


Baltimore - Under Armour has opened its first-ever digital headquarters, in downtown Austin, Texas. The 35,000-plus-sq.-ft. “Connected Fitness” center employs more than 100 engineers, data scientists, designers, and product innovators in digital health, fitness, and sports, and is expected to grow substantially by the end of the year. It is the sporting goods company’s facility solely dedicated to digital innovation.

The five acres surrounding the office are being transformed into a mixed-use urban oasis featuring 1.5 acres of public open space and a plaza; a 30-story residential tower and 33,000-sq.-ft. of retail space. This is.

The Under Armour Connected Fitness team will focus on building the company's digital products. The product suite was expanded with the MapMyFitness acquisition in 2013, as well as the recent additions of Endomondo and MyFitnessPal. Collectively, Under Armour has a digital community of more than 120 million unique members worldwide.

"In the last six months we more than doubled the size of our Connected Fitness team,” said Robin Thurston, chief digital officer of Under Armour. “Our brand's trajectory in the digital space is unprecedented, and we're building the most equipped and talented team to deliver products that will change lives everywhere through health and fitness technology. The talent we have secured and on-boarded is monumental, and our Connected Fitness team is poised to advance the entire landscape of the technology industry."

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