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Under Armour hires former PUMA exec


BALTIMORE Under Armour has appointed Peter Mahrer as president and managing director for Under Armour Europe, B.V. Mahrer, a seasoned industry executive, will oversee Under Armour's European operations headquartered in Amsterdam. He will be responsible for executing the company's international growth strategy by continuing to develop Under Armour's authentic athletic brand position and rapidly expanding distribution in Europe, the Middle East and Africa. He will report directly to Kevin Plank, president and ceo of Under Armour and replaces Ryan Wood who is returning to the U.S. as planned in a reduced role where he will continue to leverage his global sales experience to support the brand's growth initiatives.

Mahrer comes to Under Armour from Puma AG where he most recently served as head of international sales and general nanager for Central Europe. A member of Puma's group executive committee, he was responsible for the company's global sales strategy.

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