Two Barnes & Noble iPhone app downloads reach 1 million mark

NEW YORK Barnes & Noble announced that downloads for two of its iPhone applications have reached the 1 million mark.

The iPhone applications from Barnes & Noble.com, B&N Bookstore app and the B&N eReader app, enable mobile consumers quick and easy access to a wealth of content on their iPhone and iPod touch devices. In addition, in-store customers have enjoyed almost two million AT&T Wi-Fi sessions since the complimentary service was made available in all Barnes & Noble stores across the country six weeks ago.

Additionally, eReader app is one of the most popular apps in the iTunes Books category, having held the number one position throughout the summer.

The Barnes & Noble Bookstore app for iPhone and iPod touch allows customers to:

• Discover their next great read by browsing bestsellers, B&N Recommends lists, new releases or watching video interviews with authors.
• Check the events calendar for celebrity book signings, readings, musical performances and children’s Storytimes.
• Find the closest Barnes & Noble, get maps and directions.
• Use the iPhone’s camera to snap a photo of a front cover on a book, CD or DVD and within seconds promptly retrieve product details, editorial reviews, and customer ratings – even find and reserve a copy in the nearest store.

The Barnes & Noble eReader app for the Barnes & Noble eBookstore – enabling convenient anytime, anywhere eBook reading on iPhone and iPod touch; BlackBerry® smartphones, PCs and Mac® laptops and desktops – offers customers:

• Instant access to more than 750,000 eBook titles.
• Hundreds of new eBook releases and eBook bestsellers at $9.99.
• More than half a million free public domain titles.
• Powerful tools to optimize the reading experience, including the ability to modify type, size and font and annotate and bookmark text, as well as an innovative auto-scroll feature enabling hands-free reading.
• The Barnes & Noble Bookstore and eReader apps are available for free download from the Apple App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

“Achieving these milestones so quickly after launch is a great affirmation of our strategy to provide our customers with more choices in how, when and where they can interact with America’s No. 1 bookstore,” said William J. Lynch, president of Barnes & Noble.com. “The access and convenience we’re providing through these apps, combined with our complimentary Wi-Fi, have enhanced our rich in-store experience, extended that experience for on-the-go mobile consumers, and helped us deliver on our promise to give readers access to the books they love — on any platform, in any place and at any time.”