True Religion Apparel opens new brand store

VERNON, Calif. True Religion Apparel Inc. opened a new store in Dallas’s NorthPark Center, the company said last week.

The 1,620-square-foot store is the 11th brand-store in operation as the company continues to expand its line of denim, denim-related apparel and its growing collection of licensed products.

True Religion is one of the largest denim apparel designers in the fashion industry. Their sportswear and signature denim can be found at department stores and boutiques in 50 countries around the world.

“We are very pleased with this new addition to our roster of True Religion branded-stores,” said Jeffrey Lubell, chief executive officer of True Religion Apparel Inc. “NorthPark’s national appeal as a leading shopping center and its high foot traffic are qualities we believe will greatly contribute to the growth of the True Religion brand.”

NorthPark Center prides itself on being one of Dallas’ largest shopping destinations, and home to several well-known luxury retailers, including anchor store Barneys New York.