Trend Tracker: Seeing Red

Gibson is seeing red and loving it. Over the past couple of years, the company worked hard to secure a pigment dubbed ‘German Red,’ said Roy Chung, a Gibson Overseas spokesman, and has had success with German Red table-top items (Chinon line pictured) from Neiman Marcus to Target.

German Red holds up to the glazing process and retails at just the right hue—not too orange, not too pink. And with consumers becoming increasingly picky when it comes to color in housewares, the right fashion colors are likely to become an even more important issue for vendors and retailers.