With children these days tending to prefer a joystick in their hands, parents are looking for ways to get them playing outdoors again.
To help stroke the creativity inside all kids, Crayola has introduced 3D Sidewalk Chalk (pictured)—multi-colored sticks that bring to life sidewalk or driveway doodles when observed with special 3D glasses.
Once back inside, younger kids can put away the rubber ducky and continue their artistic flair with Crayola Beginnings TaDoodles, washable crayons that float and work on the bathtub and walls.