Trend Tracker: Natural Care Bedding

Eco-friendly products are an important part of a greening trend in housewares. Last month, JCPenney announced a deal with Simmons Bedding that is bringing the vendor’s new Natural Care by Danny Seo line to select JCPenney stores and JCP.com.

The collection features natural, biodegradable and renewable components, including rubber-tree based latex and a layer of base foam enhanced with soy. Priced at $1,599 and up, the collection will fall under JCPenney’s Simply Green designation, helping customers make environmentally-conscious purchases.