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Trend Tracker: Dressing up with Sara Lee

9/8/2008

Convenience has become an increasingly important consideration in food, making sandwiches a bigger part of the to-go edibles business in the United States. Sara Lee has decided to help dress up subs, heroes, paninis, etc. with a line of single-serve sandwich dressings (pictured).

“The dressings offer the restaurant-style taste people prefer without the added expense of buying and eating out,” said Jonathan Drake, vp of Sara Lee Deli, in introducing the product line last month. “If someone is on the run, the small packaging makes it easy to transport and can be spread on a homemade sandwich right before eating to preserve freshness and prevent a soggy sandwich.”

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