TreeHouse ready to branch out with more stores

A home improvement start-up with a green conscience and niche positioning is finally ready to expand out of its Austin, Texas, hometown.



TreeHouse will serve as the anchor tenant at The Hill, a new North Dallas shopping center being revived, refreshed, and repositioned by Dallas developer, Cypress Equities. The store, which will be designed by Lake|Flato Architects, is slated to open in early 2017. It will be the retailer’s second location, but perhaps not for long.



Founded in 2011, TreeHouse has an impressive list of investors. Last year, the company received an additional $16 million for expansion, and is now poised to grow with multiple stores and an e-commerce business, The Dallas Morning News reported.



“TreeHouse was born in Texas, and it is going to grow up in Texas,” said TreeHouse CEO and Co-founder Jason Ballard. “Dallas was an easy choice for the next location. Many of our investors and board members are based there.”



TreeHouse bills itself as a first-of-its-kind improvement store. It offers a carefully curated selection of products and services that promote healthful and sustainable living spaces, with an emphasis on performance and design. Every product is scored based on health, performance, corporate responsibility and sustainability.



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