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Trace One adds former Oracle exec as CMO


Trace One, which provides solutions to branded and private-label goods companies, has added Chris Morrison as its chief marketing officer.

In his new position, Morrison will oversee the company’s global communications, product strategies and marketing. He’ll be a part of the rollout of new Trace One solutions and assist in expanding the company’s global reach.

“The food supply chain is undergoing significant changes as consumers continue to push for healthier products with increased visibility into how and where our food is produced” said Morrison. “I’m thrilled to join a world class team focused on addressing these changes by bringing innovative cloud-based solutions to market.”

Before joining Trace One, Morrison was part of senior management at TradeStone and Oracle, both of which are involved in supply chain technology. He joins the company two years after it moved its headquarters to Boston from Paris.

“As we close in on the anniversary of our expansion into the US, we’ll look to Chris’ local and international expertise in the PLM and cloud-based software markets to bolster the company’s momentum and launch new products to new audiences,” Trace One founder and CEO Jerome Malavoy said. “Chris will be an extraordinary asset to our leadership team as we embark on an exciting year ahead at Trace One.”

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