Toys'R'Us launches in-store consumables shop

WAYNE, N.J. Toys"R"Us has introduced "R" Market, a new, dedicated shop featuring an expanded assortment of consumables and commodities in select Toys"R"Us stores nationwide. Located at the front of more than 260 of the company's 585 Toys"R"Us stores, "R" Market will roll out to additional locations across the country later this year.

Products available in the "R" Market include snacks, beverages and laundry and cleaning supplies.

"As part of our business strategy, we are continually focused on improving the shopping experience for customers in our stores. This includes looking for new ways to provide busy parents with the convenience of finding everything they need for their kids under one roof," said Jerry Storch, chairman and CEO of Toys"R"Us. "The introduction of "R" Market offers customers a uniquely edited presentation of differentiated, kid-focused products from well-known manufacturers, as well as newer brands."

The "R" Market is called out with in-store signage featuring the iconic Toys"R"Us reversed "R" logo and a shopping cart with bursting stars.