Toys'R'Us enhances e-commerce site

WAYNE, N.J. Toys"R"Us announced that it has added new features and functionality to its Toysrus.com Web site. The updated site incorporates easy-to-use navigation, all-new applications, including Gift Finder, Online Wish List and Want It Today?, and upgrades to current online tools, such as the online Baby Registry at www.Babiesrus.com.

"At Toys"R"Us, Inc., we know our customers look to us for our expertise in the toy and baby product categories, and an increasing number of people are using our online store not only to make purchases but to conduct research on products and services available in our stores," said Michael Scharff, vp and general manager of e-commerce, Toys"R"Us, U.S. "By simplifying and enhancing the look of our e-commerce site and adding helpful tools, it's easier than ever for online customers to select and purchase the perfect gifts for their loved ones, quickly locate in-store availability of a desired product, and determine what items they need to prepare for the arrival of a new baby. These advancements provide a seamless online and in-store shopping experience for all of our customers."