Toys'R'Us celebrates Barbie's 50th anniversary
WAYNE, N.J. Toys"R"Us is rolling out the pink carpet to mark the 50th anniversary of the Barbie doll. Beginning this weekend, and continuing through the month of March, Toys"R"Us will provide fans with numerous ways to celebrate the pop culture princess that began the fashion doll business, including an in-store Barbie boutique and special parties in stores nationwide.
"For generations of fans, Barbie has been the model of sophistication, style and fashion," said Karen Dodge, SVP, chief merchandising officer for Toys"R"Us, U.S. "Countless young girls first fell in love with Barbie doll in our stores. There is no better place to celebrate 50 years of Barbie than at Toys"R"Us."