Toys "R" Us Buys Three Web Sites

New York City Toys "R" Us said on Thursday it bought Web sites eToys.com, BabyUniverse.com and ePregnancy.com from media firm, The Parent Co., which filed for bankruptcy protection late last year.

Terms of the deal were not disclosed.

The sale by The Parent Co. followed its filing for bankruptcy protection in Dec. 2008, after which it sought strategic alternatives including the sale of some or all of its businesses.

All three Web sites will keep their current domain names, while Toys "R" Us said it will take over their operations, including merchandising, site management and distribution.

Toys "R" Us launched its own namesake Web site in 1998.