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Town Shoes upgrades retail enterprise system


New York City Canadian shoe retailer Town Shoes has performed an upgrade of its retail enterprise system from Jesta I.S., a supplier of software solutions for the soft goods and specialty markets.

The upgrade to Vision Merchandising 11.0 includes the Jesta Vision Analytics module, which provides Town Shoes with the ability to view retail KPIs to manage its business and build unlimited reports. Town Shoes is now capable to distribute reports automatically using the report scheduler to persons or groups and can drill-down through the executive dashboard to retrieve information about business performance across the enterprise.

“With Vision Merchandising and Vision Analytics we have gained further insight into our selling patterns and customer buying preferences, in turn allowing for far more accurate merchandise that meet each customer’s preferences,” said Peter Gerhardt, CFO of Town Shoes.

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