Top new food brands deliver on wellness

CHICAGO and ORLANDO, Fla. Nutrition and weight management were key offerings from the most popular new food and beverage brands for 2006 to 2007, Information Resources Inc. reported. The success of these foods, IRI reported, shows that consumers are making more health conscious food choices.

Campbell's Reduced Sodium Soup was the most popular new food and beverage brand for 2006 to 2007, taking in $101 million sales across food, drug and mass channels, excluding Wal-Mart, as reported by IRI. Bird's Eye Steamfresh Frozen Vegetables came in second with sales of $87 million.

“These brands are case studies in how to surpass abysmally low new product success rates in the CPG marketplace, where less than 5% of new brands reach $50 million in year one sales,” said Anne Berlack, evp of IRI Business and Consumer Insights.