Tocata courts retailers with new mobile platform

PALO ALTO, Calif. — Tocata, a technology innovator in mobile e-commerce, is launching a front-end mobile platform for retailers which allows them to build immersive, revenue-driving mobile shopping experiences that can be deployed on tablets or smartphones, whether as apps or as HTML5.

“The enduring consumer love affair with tablets and smartphones has forced many retailers to build short-term mobile shopping strategies that fail to drive appreciable revenue,” said Joe Davis, CEO, Tocata. “We’ve built the only platform that gives retailers the tools they need to build, launch and manage mobile as a channel focused on capturing new revenue streams and a more satisfying way of engaging with consumers everywhere.”

The Tocata mobile platform addresses the problem of how to quickly build mobile strategies that leverage broader business investments, reflect consumer shopping behaviors and drive new revenue streams. The Tocata mobile platform integrates seamlessly with brands' existing e-commerce systems and is designed from the ground up to deliver simplicity and agility. The platform is made up of three major elements, which together provide an integration platform for tying mobile to existing e-commerce systems, an experience studio for building immersive mobile content and a distribution system for launching across mobile devices.

After launch, Tocata’s Data Analytics measure the impact of mobile to the bottom line. Tocata’s analytics capture every touch, pinch or swipe, helping retailers optimize their mobile offering to increase revenue and conversions.

Tocata, formerly called Revel Touch, is based in Palo Alto, Calif. Its clients include Anthropologie, Condé Nast’s Lucky Magazine and Design Within Reach.