Tilly’s taps MicroStrategy for mobile commerce app

Tysons Corner, Va. -- MicroStrategy Inc. announced that West-coast based specialty retailer Tilly's has launched a state-of-the-art mobile commerce app powered by MicroStrategy's Alert Mobile Commerce Platform.



Available for iPhone and Android smartphones, the app lets Tilly's create a branded connection with its customers. Features include access to exclusive Tilly's content, a streamlined mobile shopping experience, and wallet functionality that allows personalized promotions and receipts. Alert is a cloud-based platform that lets retailers deploy a branded mobile commerce app in a matter of weeks, without the high cost and delay of developing an application from scratch and maintaining it on their own.



Tilly's, a purveyor of West Coast inspired apparel, footwear and accessories, chose to work with the Alert Platform because of its rich feature set, its ability to easily integrate with their existing customer systems, and its speed-to-market.



“We want every customer that interacts with Tilly's to have an exceptional and consistent experience, whether they're in-store, online, or on their mobile phone,” said Craig DeMerit, Tilly’s COO, Tilly’s, which operates 168 stores. “With the Alert platform, we were able to quickly roll out a compelling mobile app to our customers that provides them with an enhanced experience of our brand. We launched the Tilly's app before the holidays and have seen our customers respond positively to downloading it and using the great features available.”