Tiffany's to debut first men's store in Japan

NEW YORK, NY Tiffany & Co. Tuesday announced plans to open a new boutique for men -- "Tiffany & Co. The Men's Store" -- on the first floor of the renovated men's building of Isetan Department Store in Shinjuku, Japan. Scheduled to open in early September, the boutique is Tiffany's first to focus exclusively on men's jewelry and accessories.

In announcing this concept, Mike Christ, president of Tiffany Japan said, "We are pleased to debut the first Tiffany & Co. Store for Men in Japan and can think of a no more perfect location than the trend-setting Isetan Men's Store. Tiffany & Co. has a long history of offering men the most sophisticated accessories and we see this new opportunity as a further evolution of that tradition."

Tiffany will introduce new merchandise specifically designed for men at this boutique, including a new collection featuring the exclusive Tiffany Lucida diamond set in white gold. The men's collections will also include celebrated Tiffany diamonds set in platinum and 18K gold; designs from Paloma Picasso, Elsa Peretti, Jean Schlumberger and Frank Gehry; watches and accessories.