Tiffany & Co. launches iPhone app for engagement rings

New York City Tiffany & Co. has launched its first iPhone application, called Engagement Ring Finder.

In response to a growing customer desire for mobile and interactive shopping, the app offers users the tools for selecting a Tiffany diamond engagement ring, from viewing the range of styles to learning about Tiffany diamonds.

The app includes an accurate ring sizer that lets users determine their size by placing an actual ring directly on the screen and aligning it with the correct circle in the guide. Browsing the collection according to shape, setting, metal or design is also simple. The rings are shown true-to-size and each style may be viewed with diamonds of six different carat sizes. Users may zoom in on a ring’s details, pair the rings with wedding bands, and save or share their favorites via e-mail, Facebook and Twitter.

In addition, users can make an appointment for a diamond consultation via phone or e-mail. The app will appear in English (in the United States, United Kingdom, Canada and Australia) and Japanese, with prices in local currency.