Tesco taps Trade Dimensions for U.S. research

NEW YORK Tesco USA has tapped Trade Dimensions, a research service of The Nielsen Co., to help it with its debut in the United States. According to reports, Tesco will use Trade Dimensions TDLinx Channel Database to analyze each potential Fresh & Easy store site.

Tesco will receive reports on U.S. supermarkets, supercenters, drug stores, among other retailers, which will help it prepare for potential competition.