Tesco opens in Vegas, next stop Phoenix

LAS VEGAS Tesco followed up its U.S. debut last week with a second round of openings on Nov. 14 in Las Vegas. Tesco opened five Fresh & Easy Neighborhood Markets in the Las Vegas area, adding to the six it rolled out in Southern California on Nov. 8.

Tesco has also scheduled its first openings in the Phoenix market for Dec. 5 with four stores slated to open that day. The chain also plans to enter San Diego in late November or early December. Tesco chief marketing officer Simon Uwins said the retailer hopes to have 50 Fresh & Easy stores open in California, Nevada and Arizona by February 2008.