Tesco brings Fresh & Easy to Hollywood

SAN JOSE, Calif. Federal Realty Investment Trust announced today that Tesco has signed a lease to open one of the company's first locations of its newest chain of grocery stores, Fresh & Easy Neighborhood Market, in Los Angeles at 7120 Hollywood Boulevard, a building owned by Federal Realty in partnership with CIM Group.

The 16,600-square-foot Fresh & Easy Neighborhood Market grocery store is expected to open at the 149,000 square foot urban neighborhood shopping center in fall 2008. Fresh & Easy Neighborhood Market will join retailers DSW Shoe Warehouse, LA Fitness, Longs Drugs and The Knitting Factory at the property.

"This Hollywood Boulevard property is in the heart of Hollywood, a vibrant urban district," said Chris Weilminster, senior vp of leasing for Federal Realty Investment Trust. "The location and ample parking provide the perfect platform for bringing Fresh & Easy Neighborhood Market, along with other great retailers, to serve the needs of the growing surrounding community."

Tesco joins a number of top retailers that are redefining the retail landscape throughout the Hollywood district that includes two of the top international fashion retailers, Zara and H&M, along with Napoleon Perdis Cosmetics, XXI Forever, Guess, Lucky Brand, BCBG, American Eagle Outfitters and Virgin Megastore.